New to the deviantART T-Shirts & Gear team, we'd like to introduce Forest Stearns ($draweverywhere), Art Director of deviantART Brands. Forest is excited to offer you an insider preview today and share how our brand new Holiday 2012 Collection (which launches this week!) evolved from concept to reality.
I'm excited to tell you about a huge project we’ve been working on that's finally going to see the light of day (or your computer screens) this week! For the first time, deviantART will be launching a full season of product to the site all at once, and I've had the pleasure of orchestrating the creative development of this line.
First, I'm thrilled to meet you. My job here at dA is split between artistic direction and hands-on illustration. It's been a challenge and a blast! My background is in making art and working with other artists on collaborative graphic illustrations. I’ve been a member of deviantART for over 6 years now, and since my first project with dA -- performing as a Live Artist at the Pacific Festival over a year ago -- I moved into a full-time role and am enjoying the challenge.
Now, let me tell you what we've been cooking up these last few industrious months. The Holiday 2012 Collection has a vast reach that spans many genres and themes in art. It's an artistic adventure you can wear. Every piece has a story, and we look forward to walking you through the creative process of how each design was executed in the coming weeks. Be sure to +Watch£deviantARTGear so you don’t miss out on the insider look at how this apparel collection came to be.
a href="[link]">Read about the creation of Movie Time. Click here to see the process journal.
Why tell you the story behind each and every design? As artists and appreciators, we rarely get an intimate glimpse into the steps that brought a piece of art to life. Sharing the story creates a conversation that's fundamental to artistic education. I hope that telling the tale of each design will help breed artistic success through the sharing of experiences. Every piece had a journey from the first creative kernel to its final printed end on a wearable canvas. So we are going to pair up designs with the stories of their creation in an effort to add value. That way, you'll not only own the garment in its finished stage; you'll be able to connect to its artistic journey. Hopefully, the combination of illustration and the process narrative will create a new understanding that concept or technique couldn't do alone.
So, what's this collection all about? It's really about the diversity of deviantART and how the love of making art brings us together. Our goal was to offer many well-crafted illustrations that support deviantART’s core values of inspiration, education, and entertainment. The dynamic range truly evolved from theme to theme because of a desire to speak many artistic dialects. The Holiday 2012 Collection is based on honest artwork that pushes the limits and is open to extreme possibilities. Many subject matters were explored for which a number of media types could be applied. The illustrations are bold and gritty, full of energy, dynamic contrast, and stylized character. Whether monochromatic, acid neon, textured, flat, pitch black, or glow-in-the-dark, there's contrast throughout.
It was also important to create pieces that could stand individually, but worked as a series. The designs range from playful exaggerated characters and stylized handwritten fonts to works in fundamental art theory and color science. The character illustrations are a mash-up of the interesting people I see in everyday life, while the letter-based pieces celebrate the beauty of typography and strength of powerful statements. Every piece influenced the next and many rounds of revisions were necessary in order to ensure the design was strong, the concept interesting, and the visual language cohesive.
I draw every day. It's my drug of choice. The more you learn, the more you see, the more you use, the more you practice. Creative problem-solving and exploring new techniques keep the "job" part of the work lively and interesting. The joy is in the journey, right?
We hope you find the process journals of each piece educational, inspirational, and entertaining. Perhaps it will be a catalyst for you to make artworks and share your own processes with us and others.
Without making you wait too much longer, I'm proud to announce that thisHoliday 2012 Collection will be available in the next two days and just in time for the holidays! Get them early for yourself or your homies. I'm certainly looking forward to having my own set!